IGK – Blonde POP Purple Toning Shampoo
**THIS ITEM IS AN IN-STORE EXCLUSIVE AND MUST BE PICKED UP AT OUR FLAGSHIP STORE LOCATED IN SALT LAKE CITY, UTAH. MORE INFORMATION IS AVAILABLE AT CHECKOUT.**
A purple toning, blonde-enhancing shampoo that instantly neutralizes brass, moisturizes, and boosts vibrancy, softness, and shine. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7X reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.
* based on clinical study when used as a system with LA Blonde Toning Spray and Blonde Pop Conditioner
Key Benefits:
• Color care/color-safe
• Safe for chemically-treated hair
• Hydrate
• Shine
Safe For: Straight, wavy, curly, coiled
Key Ingredients:
• Violet Pigment and botanical extracts brighten hair, reversing brassiness and dull tones.
• Super emollient Squalane rehydrates hair and replenishes moisture balance.
• Purple Rice conditions hair and enhances shine.
How to Use:
Apply to wet hair, lather, rinse.
